Privacy Policy

1. Introduction

This Privacy Policy explains how John Doe (hereinafter referred to as “the Agent”, “we”, “us”, or “our”), operating through a website hosted on the Alfredo platform, collects, uses, stores, shares, and protects your personal information when you visit or interact with this website.

We are committed to protecting your privacy and ensuring that your Personal Data is handled in compliance with the General Data Protection Regulation (EU) 2016/679 (“GDPR”), the ePrivacy Directive 2002/58/EC, and all other applicable data protection legislation.

By using this website, you acknowledge that you have read and understood this Privacy Policy. This Privacy Policy should be read alongside our Terms of Service.

2. Data Controller

For the purposes of the GDPR, the data controller responsible for your Personal Data is:

• Name: John Doe

The Alfredo platform acts as a data processor on behalf of the Agent, processing data only as instructed by the Agent and in accordance with applicable data protection law.

3. What Personal Data We Collect

We may collect and process the following categories of Personal Data:

3.1 Data You Provide Directly

When you submit a form on this website — including the property estimate/valuation request page, contact forms, or any other inquiry form — you may voluntarily provide:

• Full name;
• Email address;
• Telephone number;
• Property details (address, type, size, condition, and other property characteristics);
• Reason for inquiry (buying, selling, renting, or valuation);
• Any additional information you choose to include in free-text fields.

3.2 Data Collected Automatically

When you visit this website, certain information is collected automatically through cookies and similar tracking technologies:

• Device and Browser Information: IP address, browser type and version, operating system, device type, screen resolution, and language preferences;
• Usage Data: Pages visited, time and date of visits, time spent on each page, click paths, scroll depth, referring URLs, and exit pages;
• Location Data: Approximate geographic location derived from your IP address;
• Cookie Data: Unique identifiers stored in cookies placed on your device (see Section 7 below for full details).

3.3 Data from Third-Party Analytics Platforms

Through the analytics and advertising tools deployed on this website (Google Analytics, Google Tag Manager, and Facebook Pixel / Meta Pixel), additional data may be collected or inferred, including:

• Demographic and interest data (if enabled in Google Analytics);
• Conversion events and advertising interaction data;
• Cross-device and cross-platform browsing behaviour (via Meta Pixel);
• Hashed identifiers for audience matching purposes.

4. How We Use Your Personal Data

We use your Personal Data for the following purposes:

4.1 To Respond to Your Inquiries and Provide Services

• Processing and responding to your property estimate/valuation requests;
• Contacting you regarding properties that match your criteria;
• Providing personalised real estate consultation and market analysis;
• Following up on your expressed interest in the Agent’s services.

Legal basis: Performance of a contract or steps taken at your request prior to entering into a contract (Article 6(1)(b) GDPR), and your consent (Article 6(1)(a) GDPR).

4.2 To Contact You as a Lead

When you submit a form on this website, including the estimate request page, you expressly authorise the Agent to contact you using the information you have provided — including by telephone, email, SMS, WhatsApp, or any other reasonable communication channel — for purposes including:

• Delivering the requested valuation or information;
• Presenting relevant property opportunities or services;
• Providing market updates and real estate insights;
• Any other purpose directly related to the real estate services offered.

Legal basis: Consent (Article 6(1)(a) GDPR) and legitimate interest (Article 6(1)(f) GDPR).

4.3 Website Analytics and Performance

• Understanding how visitors use and interact with this website;
• Improving website design, content, and user experience;
• Measuring the effectiveness of marketing campaigns;
• Identifying and resolving technical issues.

Legal basis: Legitimate interest (Article 6(1)(f) GDPR) and consent where required by ePrivacy law.

4.4 Advertising and Remarketing

• Creating custom and lookalike audiences for advertising on Meta platforms (Facebook, Instagram);
• Measuring the performance and conversion of advertising campaigns;
• Retargeting website visitors with relevant advertisements.

Legal basis: Consent (Article 6(1)(a) GDPR).

4.5 Legal Compliance

• Complying with applicable laws, regulations, and legal processes;
• Protecting the rights, property, or safety of the Agent, users, or others;
• Enforcing our Terms of Service.

Legal basis: Legal obligation (Article 6(1)(c) GDPR) and legitimate interest (Article 6(1)(f) GDPR).

5. Lead Generation & GDPR Consent

This section specifically addresses the collection and processing of data through the estimate request page and other lead-generation forms on this website.

5.1 What Happens When You Submit a Form

When you submit a form on this website (including the property estimate/valuation request page), you:

1. Voluntarily provide your Personal Data for the specific purpose of receiving a response from the Agent;
2. Implicitly accept the Terms of Service and this Privacy Policy;
3. Consent to the Agent processing your data and using it to contact you through any reasonable communication channel;
4. Acknowledge that your data may be stored and used as described in this Privacy Policy.

5.2 How the Agent Uses Lead Data

The Agent is authorised to use the data you provide to:

• Contact you by phone, email, WhatsApp, SMS, or other messaging services to respond to your inquiry;
• Provide you with a property valuation, market analysis, or consultation;
• Share relevant property listings or investment opportunities that match your stated preferences;
• Follow up periodically on your real estate needs;
• Store your information in a customer relationship management (CRM) system for the purpose of managing the client relationship.

5.3 Withdrawing Consent

You have the right to withdraw your consent at any time. To do so, you may:

• Contact the Agent directly;
• Use the unsubscribe or opt-out mechanism in any email communication you receive;
• Request the deletion of your data (see Section 9 — Your Rights).

Withdrawal of consent does not affect the lawfulness of any processing carried out before you withdraw your consent.

6. Data Sharing & Third Parties

We do not sell your Personal Data to third parties. However, your data may be shared with the following categories of recipients:

6.1 Alfredo Platform (Data Processor)

The Alfredo platform hosts this website and processes data on behalf of the Agent. Alfredo acts strictly as a data processor under a data processing agreement and does not use your data for its own independent purposes.

6.2 Analytics and Advertising Partners

Data collected through tracking technologies is shared with the following third-party service providers:

• Google LLC — through Google Analytics and Google Tag Manager. Google may process data in accordance with its own privacy policy (policies.google.com/privacy). Data may be transferred to the United States under Google’s data transfer mechanisms.
• Meta Platforms, Inc. — through the Facebook Pixel / Meta Pixel. Meta may process data in accordance with its own data policy (facebook.com/privacy/policy). Data may be transferred to the United States under Meta’s data transfer mechanisms.

6.3 Legal and Regulatory Authorities

We may disclose your Personal Data if required to do so by law, or if we believe in good faith that such action is necessary to comply with a legal obligation, protect and defend the rights or property of the Agent, prevent fraud, or protect the personal safety of users or the public.

6.4 Professional Service Providers

In the course of a real estate transaction initiated through your inquiry, your data may be shared with parties necessary to complete the transaction, such as notaries, solicitors, surveyors, or financial institutions — but only with your knowledge and to the extent necessary.

7. Cookies & Tracking Technologies

This website uses cookies and similar tracking technologies. A cookie is a small text file placed on your device when you visit a website. Cookies serve various purposes, including enabling essential website functionality, remembering your preferences, and collecting analytics data.

7.1 Types of Cookies Used

Strictly Necessary Cookies

These cookies are essential for the operation of the website. They enable core functionality such as page navigation, security, and access to secure areas. The website cannot function properly without these cookies.

Analytics Cookies

These cookies help us understand how visitors interact with the website by collecting and reporting information anonymously.

• Google Analytics cookies (e.g., _ga, _ga_*, _gid): These cookies are used to distinguish unique users, track sessions, and collect data about website usage. They are set by Google and typically expire between 24 hours and 2 years.

Marketing / Advertising Cookies

These cookies are used to track visitors across websites and to display advertisements that are relevant and engaging for the individual user.

• Facebook Pixel cookies (e.g., _fbp, _fbc, fr): These cookies are set by Meta to deliver advertisements, measure their effectiveness, and build custom audiences. They typically expire between 90 days and 2 years.

Tag Management Cookies

• Google Tag Manager: While GTM itself does not set cookies, it manages and deploys other scripts and tags that may set cookies (such as Google Analytics and Facebook Pixel).

7.2 Managing Your Cookie Preferences

You can manage your cookie preferences in the following ways:

• Browser Settings: Most web browsers allow you to control cookies through their settings. You can typically find these in the “Options”, “Settings”, or “Preferences” menu of your browser. You can configure your browser to refuse all cookies, accept only first-party cookies, or delete cookies when you close your browser.
• Google Opt-Out: You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
• Facebook Ad Preferences: You can manage your Facebook advertising preferences at facebook.com/adpreferences.
• Industry Opt-Out Tools: You can opt out of interest-based advertising from participating companies at youronlinechoices.eu or optout.aboutads.info.

Please note that disabling cookies may affect the functionality of certain parts of this website.

8. International Data Transfers

Your Personal Data may be transferred to and processed in countries outside the European Economic Area (EEA), in particular the United States, through our use of Google and Meta services.

Where such transfers take place, we ensure that appropriate safeguards are in place, including:

• Standard Contractual Clauses (SCCs) approved by the European Commission;
• The EU-US Data Privacy Framework, where applicable;
• Other legally recognised transfer mechanisms under applicable data protection law.

9. Your Rights Under GDPR

Under the GDPR, you have the following rights regarding your Personal Data:

10. Data Retention

We retain your Personal Data only for as long as is necessary to fulfil the purposes for which it was collected, including to comply with legal, accounting, or reporting requirements.

• Lead / Inquiry Data: Retained for the duration of the business relationship and up to 24 months after your last interaction, unless a longer retention period is required by law or you request earlier deletion.
• Analytics Data: Retained in accordance with the retention periods set by each respective analytics provider (Google Analytics default: 14 months; Facebook Pixel data: up to 2 years).
• Cookie Data: Retained as specified in Section 7.1 above, depending on the type and purpose of each cookie.

When Personal Data is no longer necessary, it will be securely deleted or anonymised.

11. Data Security

We implement appropriate technical and organisational measures to protect your Personal Data against unauthorised access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit (HTTPS/TLS);
• Secure hosting infrastructure provided by the Alfredo platform;
• Access controls to limit who can view or modify personal data;
• Regular security reviews and updates.

However, no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to protect your Personal Data, we cannot guarantee its absolute security.

12. Children’s Privacy

This website is not intended for children under the age of 16 (or the applicable age of digital consent in your jurisdiction). We do not knowingly collect Personal Data from children. If we become aware that we have inadvertently collected Personal Data from a child, we will take steps to delete that information as soon as possible.

13. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. Any changes will be effective immediately upon posting on this website, and the “Last updated” date at the top of this page will be revised accordingly.

We encourage you to review this Privacy Policy periodically. Your continued use of the website after any changes constitutes your acceptance of the updated policy.

14. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or the processing of your Personal Data, please contact:

• Data Controller: John Doe

For complaints about data processing, you may also contact the supervisory data protection authority in your jurisdiction.